We soak up magazines more than any other medium.

maria slaby muses marketing stack of magazines
Wait a minute! That can’t be!

Indeed it is!

Magazines are the No. 1 medium of engagement – across all dimensions measured.

Magazines continue to score significantly higher than TV or the Internet in ad receptivity. That’s incredible!

That means all those ads in magazines are really doing their job. Cognitive moments leap off the page and combine with all the other media out there and deliver us to their maker, someday, someway, somehow.

Resist the urge to ignore print. It’s shiny new cousin isn’t the only game in town.

(Source: Simmons Multi-Media Engagement Study)