Down But Not Out. Publishing Reorients.
The headlines scream: America’s oldest women’s magazine is calling it quits! Ladies Home Journal, regarded in its golden age of the 1940s and ’50s as one of the “seven sister” women’s publications, will end as we know it. Last week, when word on the street began to take hold that LHJ would be downshifting, the message…
Print Tops Digital in Influence
So it seems the glamour of the new girlfriend is mostly sizzle after all. But we still need her. For the past half dozen years or so, everything has been digital this, digital that, get the app, sync this, download that, etc. This relatively new girl on the block, masquerading around as a phone, has become…
Advertise even when you think you don’t have to.
A couple years ago on a flight to New York City I was served a beverage that was placed neatly on this little napkin. Coca Cola is easily one of the most recognizable brands on earth. It got me thinking…why would Coca Cola need to invest in space on those napkins? There are probably very…