Magazines Drive Traffic More Than Any Media

“A man who stops advertising to save money is like a man who stops a clock to save time.” Henry Ford You’re all set. You have your brick-n-mortar AND your cyber storefronts all ready for business. You’ve worked hard and are ready for those cash registers to start ringin’. But wait…where is everyone? Not getting…

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We soak up magazines more than any other medium.

Wait a minute! That can’t be! Indeed it is! Magazines are the No. 1 medium of engagement – across all dimensions measured. Magazines continue to score significantly higher than TV or the Internet in ad receptivity. That’s incredible! That means all those ads in magazines are really doing their job. Cognitive moments leap off the…

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Social Media & Customer Engagement. It works!

With the “Everyday Busy” it’s often hard to put that “just one more healthy thing” into your daily routine. Today I urge you to stand back, dust off your to-do list and add one more thing to consider. If you haven’t already, open your mind to social media. It’s a thing. A thing that needs…

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Shake it up! Your customers will appreciate it!

A while back, my husband Mark and I were having a conversation about Buggy Whips. Yes, I told him to pick some up on his way home from work today. Ok. No I didn’t. My point was that if you stay focused and constantly evolve your business, you will succeed, no matter what your product…

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