All Good Marketing is Grass Roots

This morning while scanning through my emails, I stopped on my daily blog update from Seth Godin, the marketing rock star that brings all of us in the marketing space down to earth. I immediately forwarded it to my husband who is in the throes of campaigning for a city council seat in our small…

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Advertise even when you think you don’t have to.

A couple years ago on a flight to New York City I was served a beverage that was placed neatly on this little napkin. Coca Cola is easily one of the most recognizable brands on earth. It got me thinking…why would Coca Cola need to invest in space on those napkins? There are probably very…

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Advertising doesn’t work . . . Or does it?

“Half the money I spend on advertising is wasted, and the problem is I don’t know which half.” – Lord Leverhulme, creator of the Lever Soap brands. Every day, whether we like it or not, notice it or not, we are influenced by advertising. Or are we? That’s the $60,000 question. While some people are convinced advertising doesn’t…

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