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All Good Marketing is Grass Roots
This morning while scanning through my emails, I stopped on my daily blog update from Seth Godin, the marketing rock star that brings all of us in the marketing space down to earth. I immediately forwarded it to my husband who is in the throes of campaigning for a city council seat in our small…
Kids These Days: Meet Them Where They’re At
Paper : Slate as Typing : Handwriting as Texting : Writing as Digital : Print as ATMs : Cash Communication constantly evolves. It’s not something that needs to be beat or fixed. It’s a flow we can either resist or embrace. Kids are often the first adopters of things advanced generations stand back and judge with a decent…
Magazine publishers won’t survive as order takers anymore.
As a magazine publisher, I’m constantly drawn to the conversation surrounding the health of print media, which today is rarely spoken without the words multi-platfrom somewhere in the analysis. Morphing our print publications into digital devices is all the rage as well as the fury. A whole industry is spinning on its tail wondering which…
Down But Not Out. Publishing Reorients.
The headlines scream: America’s oldest women’s magazine is calling it quits! Ladies Home Journal, regarded in its golden age of the 1940s and ’50s as one of the “seven sister” women’s publications, will end as we know it. Last week, when word on the street began to take hold that LHJ would be downshifting, the message…
Print Tops Digital in Influence
So it seems the glamour of the new girlfriend is mostly sizzle after all. But we still need her. For the past half dozen years or so, everything has been digital this, digital that, get the app, sync this, download that, etc. This relatively new girl on the block, masquerading around as a phone, has become…
Advertise even when you think you don’t have to.
A couple years ago on a flight to New York City I was served a beverage that was placed neatly on this little napkin. Coca Cola is easily one of the most recognizable brands on earth. It got me thinking…why would Coca Cola need to invest in space on those napkins? There are probably very…
Advertising doesn’t work . . . Or does it?
“Half the money I spend on advertising is wasted, and the problem is I don’t know which half.” – Lord Leverhulme, creator of the Lever Soap brands. Every day, whether we like it or not, notice it or not, we are influenced by advertising. Or are we? That’s the $60,000 question. While some people are convinced advertising doesn’t…
Magazines Drive Traffic More Than Any Media
“A man who stops advertising to save money is like a man who stops a clock to save time.” Henry Ford You’re all set. You have your brick-n-mortar AND your cyber storefronts all ready for business. You’ve worked hard and are ready for those cash registers to start ringin’. But wait…where is everyone? Not getting…
We soak up magazines more than any other medium.
Wait a minute! That can’t be! Indeed it is! Magazines are the No. 1 medium of engagement – across all dimensions measured. Magazines continue to score significantly higher than TV or the Internet in ad receptivity. That’s incredible! That means all those ads in magazines are really doing their job. Cognitive moments leap off the…
Social Media & Customer Engagement. It works!
With the “Everyday Busy” it’s often hard to put that “just one more healthy thing” into your daily routine. Today I urge you to stand back, dust off your to-do list and add one more thing to consider. If you haven’t already, open your mind to social media. It’s a thing. A thing that needs…