Magazine publishers won’t survive as order takers anymore.
As a magazine publisher, I’m constantly drawn to the conversation surrounding the health of print media, which today is rarely spoken without the words multi-platfrom somewhere in the analysis. Morphing our print publications into digital devices is all the rage as well as the fury. A whole industry is spinning on its tail wondering which…
Shake it up! Your customers will appreciate it!
A while back, my husband Mark and I were having a conversation about Buggy Whips. Yes, I told him to pick some up on his way home from work today. Ok. No I didn’t. My point was that if you stay focused and constantly evolve your business, you will succeed, no matter what your product…